BACAB, or Buckingham and Community Advice Bureau, are an independent charity set up to provide funding for the Buckingham, Winslow and District Citizens Advice Bureau, part of the Citizens Advice Aylesbury Vale group. They aim to raise in excess of £25,000 every year to support the advice service which offers home visits for vulnerable clients and free support to those struggling in our community, and approached CloudyCreative to run their marketing campaign.
In order to fulfil the brief of increasing BACAB’s audience and revenue stream, CloudyCreative have begun managing their marketing campaign with an increased social media presence across several platforms and a strong emphasis on local support for events and regular giving. We are also delighted to be sending out regular digital newsletters to their subscribers to increase audience awareness of everything that is going on at BACAB.
The Trustees contacted CloudyCreative to ask for help with a full rebrand with a view to increasing their audience and to generate revenue from private and corporate donors. We started with an overhaul of the BACAB logo to create a modern yet classic brand. This was incorporated into the email signatures for all the trustees and chairpeople, and formed the basis of the colour palette used for their new website.
The existing BACAB website was no longer fit for purpose, with an outdated look and feel, awkward navigation, and little drive to encourage people to donate.
The CloudyCreative team worked tirelessly to produce a clean and crisp yet also informative website to offer relevant details to potential donors and to enhance user experience. The new site content management platform also allowed the charity’s secretary to update events, news and information easily, allowing her more time to get on with the important task of managing the charity!
Social Media and Photography
As well as taking some beautiful photos of our local area around Buckingham and Winslow for the BACAB website, and professional headshots of the trustees of BACAB, we have been delighted to start offering custom photography at all BACAB events to enhance the news and events sections with their website and social media profiles.